IN a historic move, the Miss Cote d’Ivoire 2025 beauty pageant has announced groundbreaking changes to its competition rules, aiming to celebrate natural African beauty. For the first time, contestants will be prohibited from using wigs, weaves, or any form of hair extensions during the preselection stages. This bold decision sets a new standard in African pageantry, encouraging authenticity and self-confidence among participants.
Embracing natural hair: a shift toward authenticity
Contestants will now be required to showcase their natural hair, whether it is long, short, braided, or shaved. This change reflects a growing trend towards embracing natural beauty in global fashion and beauty industries. The organising committee highlighted that the new rule is designed to inspire women to feel confident in their natural appearance without relying on artificial enhancements.
Victor Yapobi, the president of the organising committee, explained that the decision was influenced by past participants in international pageants, including Miss Universe contestants who confidently displayed short natural hairstyles. ‘We want to celebrate authenticity and redefine beauty standards,’ Yapobi stated, emphasising that this change is a step towards empowering women to embrace their true selves.
Inspiration behind the change
The initiative draws inspiration from Marlene Kouassi, Miss Cote d’Ivoire 2022, who captivated audiences with her short natural hair. Kouassi’s success challenged traditional beauty norms and demonstrated that natural beauty can shine just as brightly on the global stage. Her influence played a significant role in the pageant’s decision to adopt this progressive policy.
‘Marlene’s confidence and grace with her natural look inspired many young women to embrace their own beauty,’ Yapobi noted. The new rule aims to continue this legacy, fostering an environment where contestants can express their individuality and cultural pride.
Additional changes to pageant criteria
In addition to the natural hair requirement, the pageant has introduced other adjustments to promote inclusivity. The minimum height requirement has been slightly reduced from 1.68 meters to 1.67 metres, allowing more women to qualify. Furthermore, the age limit has been extended from 25 to 28 years, providing opportunities for a broader range of participants to compete.
These changes reflect the pageant’s commitment to diversity and its recognition of the evolving standards of beauty and representation. By broadening the eligibility criteria, Miss Cote d’Ivoire aims to create a more inclusive platform that celebrates women from all walks of life.
Promoting self-acceptance and confidence
The organising committee emphasised that the new rules are not merely cosmetic but are part of a larger movement to promote self-acceptance and confidence among young women. ‘We want every contestant to feel proud of who they are, to stand tall in their natural beauty, and to inspire others to do the same,’ Yapobi said.
By shifting the focus from external enhancements to inner confidence and natural beauty, the pageant hopes to challenge societal pressures that often dictate narrow beauty ideals. This initiative aligns with global conversations about beauty standards, representation, and the importance of cultural identity.
Looking ahead to Miss Cote d’Ivoire 2025
The highly anticipated crowning ceremony for Miss Cote d’Ivoire 2025 is scheduled for June 26, 2025. As the competition approaches, excitement is building around the new format and the potential impact it will have on beauty pageants across Africa and beyond.
This bold move by Miss Cote d’Ivoire sets a powerful example, showing that beauty is diverse, authentic, and deeply rooted in cultural identity. By celebrating natural hair and embracing inclusivity, the pageant is paving the way for a future where every woman can feel seen, valued, and beautiful just as she is.
