DANGOTE Peugeot Automobiles Nigeria Limited (DPAN) has officially commenced the assembly of the Peugeot 3008 GT model at its state-of-the-art plant in Kaduna. This development marks a significant step as DPAN works to re-establish itself as a key player in Nigeria’s competitive automotive market, according to The Nation.
The company also revealed plans to introduce the Peugeot Landtrek 4×2 pickup, targeting Nigeria’s light commercial vehicle segment. These strategic moves reflect DPAN’s ambition to reclaim the dominance Peugeot once enjoyed in Nigeria during the 1980s and early 1990s when it was a preferred brand for official and private use.
Reviving a legacy with modern innovations
DPAN, which took over the operations of the former Peugeot Automobiles Nigeria (PAN), is a joint venture between Dangote Industries Limited—owned by Africa’s richest man, Aliko Dangote—three Nigerian state governments (Kaduna, Plateau, and Kebbi), and Stellantis Group, Peugeot’s parent company and technical partner.
The newly assembled Peugeot 3008 GT features a 1.6-litre high-performance turbo engine, expanding DPAN’s lineup alongside the popular Peugeot 301 sedan and the spacious, seven-seater 5008 SUV. The company’s Kaduna facility, a modern assembly plant, plays a crucial role in Peugeot’s resurgence within the Nigerian market.
Introducing the Peugeot Landtrek 4×2 pickup
DPAN’s next major launch will be the Peugeot Landtrek 4×2 pickup, designed for rugged performance with its rear-wheel-drive system and a robust 2.4-litre engine. Known for its durability, the Landtrek is expected to appeal to Nigeria’s growing demand for reliable commercial vehicles. DPAN has also hinted at the possibility of introducing a 4×4 version of the Landtrek in the future.
Features designed for Nigerian roads
Speaking about the new 3008 GT, Umar Isa-Kaita, Chief Commercial Officer of DPAN, highlighted its advanced features tailored for Nigerian drivers.
‘Once you’re behind the wheel, you’ll appreciate the lumbar adjustment with a massage seat feature. Starting the car is effortless with a simple push of a button, and the smooth hum of the engine pairs perfectly with its automatic transmission,’ Isa-Kaita explained.
For tech-savvy drivers, the 3008 GT offers Bluetooth connectivity, reducing distractions and promoting safer driving—an essential feature given Nigeria’s high rate of phone-related traffic violations, as reported by the Federal Road Safety Corps (FRSC).
Long-distance drivers will benefit from the vehicle’s cruise control, which maintains a preset speed without constant pressure on the accelerator. Additional premium features include automatic headlights, fog lamps, daytime running lights, a sunroof with sliding functionality, and stylish 17-inch alloy wheels.
Safety and comfort at the forefront
DPAN has ensured that safety remains a top priority in the 3008 GT. The SUV integrates both active and passive safety features, catering to the unique driving conditions found across Nigeria.
As DPAN expands its vehicle lineup and strengthens local production, the company aims to not only meet domestic demand but also contribute to Nigeria’s economic growth through job creation and technology transfer. This renewed focus on assembling ‘Made-in-Nigeria’ vehicles signals a bright future for Peugeot’s legacy in the country
