KENYA is set to boost its cruise tourism sector as the government introduces significant changes to visa and Electronic Travel Authorisation (eTA) requirements at the Port of Mombasa. The move comes as part of broader efforts to simplify entry processes for visitors and stimulate economic growth, according to Kenyan President William Ruto.
Streamlined entry for a seamless experience
During a high-profile event in Mombasa on Sunday, President Ruto announced that the government will implement a multiple-entry eTA system for cruise passengers. This new system will allow visitors to move freely between their cruise ships and the city without needing fresh authorisation every time they disembark. ‘We will be changing our visa and eTA to make entry into the country easier and seamless so that there is no paperwork or unnecessary delays for visitors,’ Ruto said as he welcomed the arrival of the MS Norwegian Dawn— the largest cruise liner ever to dock at the port, carrying more than 3,100 people.
The revised visa measures align with recent changes introduced for international arrivals at Kenya’s major airports. The aim is to establish a uniform entry process that not only simplifies travel but also enhances the overall visitor experience. By reducing bureaucratic hurdles, the government hopes to encourage more cruise ships to make Mombasa their gateway to Kenya.
A boost to the cruise tourism sector
Statistics from the Ministry of Tourism and Wildlife reveal that Kenya welcomed 6,561 cruise tourists last year, marking an impressive growth of over 163.5 percent in this sub-sector. The introduction of the multiple-entry eTA, coupled with increased investment in port infrastructure, is expected to further elevate Mombasa’s status as a premier cruise destination. Rebecca Miano, Cabinet Secretary for Tourism and Wildlife, confirmed that the country is set to receive eight additional cruise ships during the upcoming season.
The boost in cruise tourism is part of a broader trend in inbound travel. Recent figures indicate that Kenya’s international tourist arrivals climbed by 15 percent to 2.4 million, while tourism earnings surged by 19.8 percent, reaching nearly $3.49bn. These positive trends underscore the potential for further growth in the tourism sector, provided that entry processes remain efficient and visitor-friendly.
Strengthening Kenya’s economic prospects
The revised visa and eTA policies are not merely about facilitating travel; they are a strategic component of Kenya’s efforts to stimulate its economy. By attracting more cruise liners, the government anticipates a ripple effect across the tourism industry. Increased tourist arrivals are expected to create jobs, boost local businesses, and drive investment in hospitality infrastructure. President Ruto also urged the private sector to expand facilities and upgrade services, ensuring that Kenya’s hospitality industry is well-equipped to handle the influx of visitors.
This initiative reflects a broader governmental strategy to leverage tourism as a key engine of economic growth. By simplifying entry requirements and investing in critical infrastructure, Kenya is positioning itself as a competitive destination in the East African region.
A new era for Kenyan tourism
With these progressive changes, Kenya aims to offer a seamless travel experience for cruise tourists while reinforcing its reputation as a welcoming and dynamic destination. As the new visa and eTA measures take effect, the Port of Mombasa is set to become a vibrant hub for international cruise liners, paving the way for continued growth in one of Africa’s most promising tourism markets.
In a competitive global landscape, Kenya’s commitment to ease of travel and economic development signals a new era for the nation’s cruise tourism sector.
