A new global ranking by CEOWORLD Magazine has highlighted the African countries travellers most want to visit at least once in their lifetime, reflecting the continent’s growing appeal to long-haul tourists. The ranking drew on responses from over 295,000 people worldwide, combining heritage, adventure, and coastal beauty to spotlight Africa’s top destinations.
South Africa Tops the Continent
South Africa emerged as Africa’s highest-ranked destination, scoring 59.76 and placing sixth globally. CEOWORLD notes that the country’s enduring appeal lies in its extraordinary diversity — from dramatic mountain ranges and deserts to subtropical forests, bushlands, and an extensive coastline.
Cape Town stands out for its mix of natural beauty, world-class cuisine, vineyards, and nightlife. Beyond the city, travellers can explore game reserves, fossil-rich regions like the Karoo, and culturally distinct provinces, offering a combination of comfort, adventure, and cultural depth that defines South Africa as a top long-haul destination.
Egypt’s Timeless Attraction
Egypt ranks second in Africa, with a global score of 54.63, drawing visitors with its rich historical legacy — from pyramids and Pharaonic temples to the Nile and desert landscapes. CEOWORLD also highlights Egypt’s modern appeal, with coastal resorts and vibrant cities complementing its millennia-old heritage.
Cape Verde, Morocco, and Mozambique Complete the Top Five
Cape Verde claims third place, celebrated for its Atlantic islands, volcanic terrain, music culture, and relaxed pace. Morocco follows, attracting tourists with its colorful souks, Atlas Mountains, deserts, and imperial cities. Mozambique rounds out the top five, prized for its tropical coastline, marine life, and serene beaches, perfect for travellers seeking scenic, leisurely escapes.
The Takeaway
CEOWORLD notes a clear trend: travellers prefer destinations that offer variety — nature, culture, history, and coastline — all in one trip. Africa’s top-ranked countries deliver precisely that mix, positioning the continent as a standout choice in the global tourism landscape.