AFRICA continues to attract millions of visitors eager to explore its diverse landscapes, rich history, and vibrant cultures. From the ancient pyramids of Egypt to the bustling souks of Morocco and the breathtaking safaris of Kenya, the continent offers unparalleled travel experiences.
With record-breaking tourism numbers in 2024, Africa’s most visited countries showcase the continent’s growing appeal.
Top 9 most visited African countries in 2024
| Country | Number of tourists (2024) |
| Morocco | 17.4 million |
| Egypt | 15.7 million |
| Tunisia | 10.25 million |
| South Africa | 8.92 million |
| Algeria | 3.5 million |
| Kenya | 2.4 million |
| Tanzania | 2.14 million |
| Seychelles | 1.4 million |
Morocco: a record-breaking year for tourism
Morocco set a new tourism record in 2024, attracting 17.4 million visitors, marking a 20 percent increase from 2023. According to the Moroccan Ministry of Tourism, nearly half of these tourists were Moroccan expatriates, highlighting strong connections between the diaspora and their homeland.
Tourism contributes 7 percent of Morocco’s GDP, supporting thousands of jobs and driving investment in hotels, resorts, and infrastructure. In anticipation of co-hosting the 2030 FIFA World Cup with Spain and Portugal, Morocco is expanding flight routes, promoting new destinations, and modernizing hospitality services.
South Africa’s tourism boom
South Africa reaffirmed its place as one of Africa’s leading travel destinations, welcoming 8.92 million tourists in 2024. 76 percent of visitors were from African countries, with Zimbabwe leading as the top source market, contributing 2.18 million arrivals.
Beyond regional tourism, South Africa also saw an increase in international visitors, with 41,651 Chinese tourists and 36,656 Ghanaians drawn to its scenic coastal routes, national parks, and vibrant cities.
The role of tourism in Africa’s economic growth
Tourism remains a key driver of economic growth, attracting foreign investment and creating employment opportunities across the continent. Governments are prioritising infrastructure development, improved travel accessibility, and sustainability initiatives to enhance visitor experiences.
As Africa continues to strengthen its global tourism appeal, the continent is poised for even greater success in the coming years, solidifying its status as a premier travel destination.
