GOOGLE’S digital products and services have generated an estimated $16bn in economic activity across sub-Saharan Africa in 2023, according to a new report titled The Digital Opportunity of Sub-Saharan Africa. The tech giant’s contributions include revenue boosts for over 1 million small and medium-sized businesses, highlighting the transformative power of digital tools in driving economic growth and job creation in the region.
A booming digital economy
Google’s suite of products—ranging from Search, Ads, Google Play, and YouTube to Google Cloud—played a pivotal role in this economic surge. In addition, the Android App Economy generated over $700 million for developers in the region, supporting more than 150,000 jobs and saving developers an estimated 1.5 million workdays.
The report underscores the vast potential for further digital transformation in sub-Saharan Africa. It projects that every $1 invested in digital technologies could unlock more than $2 in broader economic value by 2030. Furthermore, even a modest 1% increase in internet access could boost GDP by nearly 6 percent, showcasing the vital role of connectivity in economic development.
Google’s commitment to Africa’s digital future
In 2021, Google committed to investing $1bn in Africa to support the continent’s digital transformation. This investment focuses on expanding internet access, supporting entrepreneurship, and building local digital skills. Google has been working to ensure affordable, fast internet access while helping businesses grow and supporting nonprofits to improve lives across Africa.
Speaking at the launch of the report, Alex Okosi, Managing Director of Google Africa, emphasised the vast potential for the region. ‘The opportunities for digital transformation in Sub-Saharan Africa are immense. We’re excited to be part of this journey, driving innovation and economic growth through our investments in connectivity, skills development, and entrepreneurship.’
Unlocking AI and cloud potential
The report also highlights the role of artificial intelligence (AI) and cloud computing in shaping Africa’s future. With strategic investments, the adoption of AI could boost the Sub-Saharan African economy by $30bn. As AI technology becomes more integrated into the region’s industries, it promises to reshape lives and create new economic opportunities.
Additionally, Google’s investment in the Umoja fibre optic project, the first to directly link Africa with Australia, is set to enhance digital connectivity across the continent. The new route will provide a more reliable and resilient network for a region historically plagued by high-impact outages.
Strategic importance of connectivity
Amy Price, Director & Head of Technology Policy at UK-based research consultancy Public First, reinforced the importance of digital infrastructure. ‘Digital technology has already had a powerful impact on people’s lives across sub-Saharan Africa. Further innovation is now set to turbocharge these benefits, with every dollar invested in tech returning two dollars to the region’s broader economy.’
The strategic recommendations in the report emphasise the importance of continuing to invest in key areas such as cloud computing and artificial intelligence. By enhancing these technologies, the region can ensure long-term economic growth and competitiveness on a global scale.
A promising future
As Sub-Saharan Africa continues to close its digital infrastructure gap, the economic potential for the region is immense. With Google’s ongoing investment in technology, connectivity, and digital skills, the region is poised for unprecedented growth. The $16bn in economic activity already generated is just the beginning, as the digital revolution continues to reshape the future of work and business across Africa.
