EASE Holdings BV has appointed Dr Kanyinsola Oyeyinka as Chief Executive Officer, marking a pivotal leadership transition as the company accelerates its rollout of next-generation healthcare technology across Africa and emerging markets. She takes over from Imraan Soomra, who will assume the role of Non-Executive Director at EASE South Africa starting 1 May.
Headquartered in the Netherlands, EASE is pioneering a pay-per-use model that enables hospitals and clinics to access high-value medical equipment—such as PET-CT and MRI scanners and surgical robots—without the burden of large upfront costs. Facilities instead pay per scan or per procedure, aligning expenses with revenue and freeing capital for staffing and service delivery.
Strategic leadership for a critical growth phase
Dr Oyeyinka brings over two decades of healthcare experience to the role, having served as a frontline doctor in the UK’s National Health Service and held roles at the World Bank and Nigeria’s Sovereign Investment Authority. Over the past three years as Senior Vice President at EASE, she has overseen operations in South Africa and Ghana, building strategic partnerships and guiding cross-border scaling efforts.
‘It is thanks to the coordinated leadership between Imraan and Kanyinsola that EASE has built a solid foundation, secured commercial debt funding, and grown our installed base through trusted partnerships,’ said Frans van Schaik, Chairman of EASE.
‘Through her vast experience and commitment, Kanyinsola brings continuity, clarity and passion in taking over the mantle from Imraan,’ he added.
Healthcare innovation without financial barriers
EASE’s Equipment-as-a-Service model has already delivered major impact. A PET-CT scanner was recently commissioned at the Precision Nuclear Oncology and Theranostics facility in Rustenburg, South Africa. This followed the deployment of a da Vinci surgical robot in KwaZulu-Natal and a cutting-edge MRI unit in Akwatia, Ghana.
By shifting costs from capital budgets to operational expenses, the model helps hospitals prioritise urgent needs like increasing bed capacity or hiring medical staff. It is the first initiative of its kind in Africa, and one that EASE believes will reshape how healthcare is financed and delivered across the continent.
‘EASE is more than a business; it’s a platform to rethink how healthcare infrastructure is delivered, financed and sustained,’ said Dr Oyeyinka. ‘I’m proud to lead an organisation that is helping healthcare providers use their resources more deliberately to better serve patients.’
Soomra stays on to support South Africa operations
Outgoing CEO Imraan Soomra will remain a central figure in the company’s strategy, now focusing on expanding the EASE model through its most established subsidiary in South Africa.
‘Dr Oyeyinka truly embodies our mission and has been central to our journey to this point,’ said Soomra. ‘I look forward to continuing our work together as she leads EASE into its next international growth phase.’
About EASE
EASE (Equipment-as-a-Service®) is a healthcare innovation platform offering access to advanced medical equipment—including installation, support, and maintenance—on a flexible, per-use basis. Its model allows clinics and hospitals to scale up their capabilities without large upfront investments. EASE Holdings BV is based in the Netherlands and operates across several African markets through regional subsidiaries. Learn more at easeglobal.com.
