SENEGAL-BORN TikTok phenomenon Khaby Lame, celebrated worldwide for his silent, expressive videos that captivate millions, has been named a UNICEF goodwill ambassador. The 24-year-old digital icon, who now boasts over 162 million followers, addressed the youth of his native country on Friday as part of his new appointment, urging them to overcome challenges and pursue their dreams.
From factory work to global fame
Khaby Lame’s rise to prominence is a story of resilience and reinvention. After losing his factory job during the Covid-19 pandemic, Lame transformed adversity into opportunity by dedicating his free time to creating humorous, wordless videos that resonated globally. His unique style—using subtle gestures to comment on life’s everyday absurdities—quickly made him a viral sensation. This transformation, from a humble beginning to international stardom, has become an inspiration for many young people facing similar hardships.
A message of hope for Senegal’s youth
During his appointment ceremony, Lame delivered a powerful message to Senegal’s youth. ‘I tell them to dream big,’ he said, emphasising that despite the challenges—such as high unemployment and the perilous paths of irregular migration—young people must hold fast to their aspirations. ‘It’s a true honour to be appointed as a UNICEF goodwill ambassador and be part of an organisation that puts children’s rights front and centre every day,’ Lame added in his statement. His words resonated deeply with a nation where over 60 percent of the population is under 25 and many face economic uncertainty.
Bridging two worlds
Raised in Italy from infancy after moving with his working-class parents, Khaby Lame only received Italian citizenship at the age of 20. Despite his long residence abroad, his heart remains deeply tied to Senegal. ‘I’ve been in Italy for 20 years since I was only 2 years old,’ Lame told The Associated Press in Dakar. ‘My blood is from Senegal, but I feel Senegalese and Italian at the same time.’ This dual identity enriches his perspective and fuels his passion for championing the rights and potential of young people in Senegal and beyond.
Using influence for global impact
Lame’s new role as UNICEF goodwill ambassador marks a significant step in his journey from digital star to humanitarian leader. Over a four-day visit to Senegal, he met with children and young community leaders who are driving change on the ground. Now, leveraging his massive online following, Lame aims to highlight the struggles—and the resilience—of Senegalese youth. His appointment is expected to draw international attention to the issues facing young people in Senegal, including limited formal employment opportunities and the challenges posed by irregular migration.
A call to dream and act
With his silent yet impactful style, Khaby Lame is not just entertaining the world; he is using his platform to advocate for positive change. His appointment by UNICEF comes at a crucial time, offering hope and practical encouragement to young people in Senegal who see in him a role model capable of bridging the gap between global influence and grassroots impact.
